PRIVACY POLICY

Effective Date: January 14, 2026

1. Introduction

Sherpa Collaborative ("we," "our," or "us") operates https://www.sherpacollab.com/ (the "Service"). As a marketing firm specializing in Meta and Google Ads, we value data privacy as much as we value high conversion rates. This policy explains how we collect, use, and protect your information.

2. Information We Collect

• Voluntary Information: Name, email address, and phone number provided when you request a consultation, download a resource, or contact us.

• Tracking & Analytics: We use cookies, Meta Pixels, and Google Analytics to track site traffic, user behavior, and the effectiveness of our own advertising. This includes IP addresses and browser types.

• Mobile Data: If you opt-in to text messaging, we collect your mobile number and consent record.

3. How We Use Your Information

• Campaign Optimization: To improve our website experience and refine our targeting on Meta and Google.

• Communication: To send requested information, marketing insights, or service updates.

• SMS/Texting: To provide direct updates if you have opted-in to mobile messaging.

4. Sharing Your Information

We aren't in the business of selling your data. We only share information with:

• Ad Platforms: Data collected via pixels/tags is shared with Meta and Google to optimize ad delivery.

• Service Providers: We use third-party tools (like HighLevel or email CRMs) to manage our operations. These partners are restricted from using your data for any purpose other than assisting us.

• SMS Data: No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Your SMS consent and phone number are kept strictly in-house.

5. Your Rights & Security

Depending on your location, you may have the right to access or delete your personal data. While we implement commercially reasonable security measures, please remember that no transmission over the internet is 100% secure.